How are HTML Pages Created?
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How do we do it? 
How is eBook Composer going to make a difference?
What is the magic formula?
OK I'll tell you, but first we need to see how HTML pages are created.

Text
If you're like me, 
you use a simple WYSIWYG HTML editor like Netscape Composer.
Usually I begin with a text file - that's the basis of any book.
Blocks of text are cut & pasted into each page, and images are imported.
Tables help to organize things and slowly the page begins to take shape.

Links
To allow easy navigation between pages, you add links.
The minimum requirement is a forward link to the next page, a link to 
the previous page and another link to the index of the book

Other things
You have to consider backgrounds, borders, image placement, special 
pages for the title page, introduction, index, chapter headings, etc.